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Helen Luizon

branding - colour palette - logotype - typography
rebranding - branding - packaging - design - logotype - typography
Branding Félix | Tatuagem e Estilo de Vida
8 -Carmeleon Rebranding, Logotype, Color Paleette, Typography, Package
1- Melhor é ser: Coletânea Ilustrada de Poesias Brasileiras. Ilustração, Editorial, Branding, Diagramação
Design de marca e de embalagem da Gota de Mel. Branding. Ilustração. Embalagem.
Social Media 3º Worskshop LabIc Novale

My Instagram Reach and Analysis

My social media reach and analysis
My social media reach and analysis
My social media reach and analysis
My social media reach and analysis
My social media reach and analysis
My social media reach and analysis

helen_luizon

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From brand strategy to social content — helping your brand communicate with clarity
• Clear positioning
• Memorable brands

Some of the brand applications developed for “Puro Some of the brand applications developed for “Puro Rio”, based in Rio de Janeiro, Brazil.

The concept focused on designing a seamless and memorable experience for the customer. From carefully crafted staff uniforms to packaging, storefront, interior design and menu — every element was considered essential in shaping how the brand is experienced.

Because strong brands are built through consistency across every touchpoint.
Branding starts with knowing your own story. This Branding starts with knowing your own story. This article explores why understanding your origins, purpose, and beliefs is essential for building a strong and authentic brand. By connecting business identity to local culture, values, and community, branding becomes more than visuals — it becomes a consistent and meaningful narrative. From tone of voice to colours and typography, everything flows naturally when a brand is rooted in its story, creating recognition, trust, and long-term connection with customers. 

https://helenluizon.com/branding-starts-with-knowing-your-story/
How do you define how a brand makes your potential How do you define how a brand makes your potential customer feel?

Tone of voice.
Colours.
Textures.
Music.

Think about moments in your life.

That moment when you’re heartbroken after a breakup.
Or the opposite — when you finally close that big sale you worked so hard for and want to celebrate with the person you love.

You imagine a beautiful Italian restaurant by the beach.
Amazing pasta. A warm atmosphere. A view worth remembering.

Before going, you look it up.
You Google the restaurant.
You find their Instagram.

And there it is.

Lovely photos of couples sharing pasta.
Videos of the chef hand-making dough, flour everywhere — artisanal, warm, full of care.
Tomatoes picked from a nearby organic farm.
A wine menu that highlights the very best of the region.

Then a video appears:

“Celebrate your best moments with millenary Italian traditions.
Love is worth celebrating.”

Everything feels consistent.

The same colours.
The same typography.
The same photography style.

And when you finally arrive at the restaurant, it all matches.

The uniforms.
The tablecloths.
The towels.

Every detail reinforces the same message.

You feel welcomed.
You feel cared for.

That’s what people buy.

Special moments — carefully designed.
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contato@helenluizon.com

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contato@helenluizon.com

Social Media & Graphic Designer

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