An oil painting inspired by Edvard Munch’s The Scream, featuring a jaguar instead of a human figure.

The 3 biggest mistakes of bad branding
(and how to fix each one)

Mistake #1

No one recognizes your brand. If your logo, colors, and communication change all the time, your audience can’t remember you.

👉 Result:
– a forgettable brand
– low brand recall
– you become “just another one” in the market

Solution #1

Build brand recognition

✔ A strong logo (with variations)
✔ A strategically designed color palette
✔ Consistent visual communication across all touchpoints

Good branding is repetition with intention.

Mistake #2

You compete only on price. When your brand looks generic, you enter a market full of informal competitors and the only battle becomes: who charges less.

👉 Result:
– your work loses value
– clients don’t see the difference
– growth becomes harder

Solution #2

Clear positioning

✔ Define who you are
✔ Who you speak to
✔ And why people should choose you over your competitors

Well-positioned brands don’t fight over price —
they create desire.

Mistake #3

Confusing communication on social media. You post a bit of everything, but nothing truly connects.

👉 Result:
– the wrong followers
– low engagement
– difficulty attracting your ideal audience

Solution #3

Tell your story the right way.

✔ Clear purpose
✔ Consistent storytelling
✔ The same message, repeated in different ways

People don’t buy just what you do — they buy how your brand makes them feel.

Extra

Colors aren’t chosen just because they look good. They communicate emotions, values, and positioning.

Color psychology > personal taste
Branding is strategy, not randomness.

Branding is not just a logo. It’s strategy, clarity, and intention.

If your brand isn’t communicating this, maybe the problem isn’t your product — but how it’s being presented.